MARKETING CAMPAIGN OF THE YEAR

CATEGORY: MARKETING CAMPAIGN OF THE YEAR

Coverage: Active Member-Property of the HSMA, of good standing, and which run a marketing campaign within the covered period of 01 July 2016 to 30 June 2017, in at least two (2) media or marketing channels. The marketing campaign may be newly launched, a revival of a previous campaign or a sustaining run of an existing campaign.

PART 1: CONTACT DETAILS

Instructions: It is important that active contact account details are indicated so that Organizers can reach you for further information, if needed.

INFORMATION ENTRY INFORMATION NOMINATOR
Name of Property Last Name, First Name, MI
Name of Team Leader Organization
Position Position
Email Address Email Address
Mobile # Mobile #
Landline # Landline #
Names of Team Members Position

PART 2: RELEVANT BACKGROUND INFORMATION ON THE ENTRY

Instructions: Please ensure that the correct title and details (including spelling) of the ENTRY is indicated as this will be used in HSMA’s permanent records.

INFORMATION ENTRY
Title of Campaign
Date of Exposure (Please status.)
FROM:
TO:
New Revival Sustaining
Name of Member Property
Address of Member Property
Media or Marketing Channels Used. (Please check as appropriate. Indicate Other Media in blank space.)
Brochures Radio Commercials TV Commercials (Local) Internet
Newspaper Ads Direct Mail TV Commercials (Foreign) Sponsorships
Magazine Ads Signage Product Placement Corporate Tie-ups

PART 3: THE MARKETING CAMPAIGN

3.A. MARKETING OBJECTIVES AND CONTENT

Provide a brief background on the campaign. Clearly state the organization’s marketing goals. Characterize the composition, size and location of the target audience. State market research that was undertaken prior to planning the campaign. Describe the key message of the campaign and features, as well as benefits, which distinctively sets the campaign apart in the marketplace.

Quantify in terms of Php, population, frequency/time, area etc.

Weight: 30% Remaining Words: (400 Max)

3.B. CREATIVITY AND INNOVATION

Describe the production process and delivery methods that were used. What new and innovative ideas were incorporated into the campaign? How was the message communicated to the target audience? How was publicity generated? Demonstrate how at least two (2) marketing channels were employed, show materials and communication.

Quantify in terms of Php, population, frequency/time, area etc.

Weight: 30% Remaining Words: (400 Max)

3.C. RESULTS & RETURN ON INVESTMENT

State which of the set goals were achieved and illustrate how these were achieved. Describe metrics used to measure the effectiveness of the campaign. Provide quantifiable results of the campaign. Show impact on Total Revenue (TORE). State total budget versus actual cost, revenue generated from the campaign, and return on investment.

Quantify in terms of Php, population, frequency/time, area etc.

Weight: 30% Remaining Words: (400 Max)

3.D. PRESENTATION

Oral and visual presentations must show clarity, creativity and originality to make sure that the intended marketing impact is also impressed upon the judges.

Quantify in terms of Php, population, frequency/time, area etc.

Weight: 10% Remaining Words: (400 Max)

PART 4: DECLARATION

We hereby declare that the facts and accompanying information stated in this NOMINATION FORM FOR OUTSTANDING MARKETING CAMPAIGN, are true, correct and verifiable, to the best of our knowledge, and satisfy the eligibility criteria of the VIRTUS AWARDS.

If this nomination makes it into the SHORTLISTING of candidates for further evaluation, we consent to submit additional information which the HSMA Organizers & Judges may require. We understand that the information will be used by the Organizers & Judges in evaluating the Final Awardees and we consent to the use of such information for that purpose.

Finally, if selected as a Finalist or Award Recipient, we hereby authorize the release and use, in connection with the VIRTUS AWARDS for 2017 and henceforth, of our names, our Property’s Name, non-financial information, photographs, video and audio recordings of us in any form of media and from whatever source.

Nominator Signature
Nominee Signature
Signature over Printed Name/NOMINATOR Signature over Printed Name/TEAM LEADER
Date: Date: